IDEA:
Heritage Toronto wanted to reach a younger, social media obsessed audience. So we reinvented Instagram, their favourite social media platform, to create a new type of heritage tour.

To build the Instatour, we took 800 photographs of the entire alley, both sides, and stitched them together into one giant panorama. From there, we split the image into 1300 squares and uploaded them to Instagram. Once the images were in place, we collaborated with locals, historians and graffiti artists to fill the tour with facts, history and even a few Easter Eggs.

RECOGNITION:
The One Show - Social Media: Craft / Use of Visuals - Merit
Communication Arts - Advertising Annual 58
Marketing Awards - Online - Silver
ADCC - Interactive Miscellaneous - Merit
Applied Arts - Experimental/Artistic
Applied Arts - Young Blood Interactive Advertising - Single
Media Innovation Award - Best Use of Digital - Best in Social Media

PRESS:
The Verge, Breakfast Television, Blog TO, Torontoist, Applied Arts, Strategy.

TEAM:
Executive Creative Director: Helen Pak
Creative Director: Cory Eisentraut
Associate Creative Director: Brian Allen
Art Director: Nethmie Hetti
Photographer: Justin Poulsen