HEINZ
Heinz Unfakeable

IDEA:
Food advertising is hard to trust. Behind the scenes, everything is altered, manipulated and faked. Glue is used instead of milk, ice cream is made from mashed potatoes, and grill marks are painted on burgers with shoe polish. So Heinz held an experiment with the people behind all the food fakery to prove that there’s one food that’s never faked–Heinz Ketchup.